Wilak Media

How are restaurants using Facebook Marketing? And what can you take from their mistakes?

Are you a business owner in Australia and wondering if Facebook is the right place to put your business? Are you a politician who is weary of using Facebook for your upcoming election campaign? Whatever the reason might be, you’re in the right place. It’s a big step, even for an established company, to take their business online. Digital platforms can be scary, especially if you’re not familiar with the integrated tools and features that you can use and leverage.

Choosing the right platform and knowing how other companies did it can make things easier and guarantee a better result. No matter what kind of business you own, what industry you serve or what type of customers you’re looking for, the most efficient way to reach your customer is through digital marketing. Facebook has always been the right choice for Digital Marketers because of its innate ability to connect businesses with customers. Facebook is the top social media platform in Australia with 16 million users, making it the best choice for running your marketing campaigns. Business owners, whether they have been involved in hospitality, fitness, real estate, property development or politics, have been using Facebook to reach their customers and supporters for years.


You’ll be flat out trying to find a restaurant in Australia that doesn’t have a Facebook page. Why? Because all business owners know that, to increase profits, you need more customers. How do you reach more customers? Through advertising. Facebook has perfectly positioned themselves as an established platform used everyday by Australians, and businesses know this. With the execution of a well thought out marketing strategy, venues have since grown their customer base many times over. As a restaurant, your way forward is with a marketing agency or on the back of trial and error. The results will come. After all, some marketing is better than no marketing.

Our suggestion to owners and managers of Australian-based venues is to start with engagement adverts, then reach, then try experimenting with conversation ads. The order matters.

The reason you want to drive engagement first is because you want to start building a know or a trust relationship with your new potential customers. The best way to do that is through engagement. Social proof (likes, comments and shares). Make sure your post is aesthetic and offers some information and value to the reader/viewer.

Next, reach adverts. You have social proof and are starting to build an audience. It’s time to spread your brand as far as possible. We want to reach as many relevant people as possible. Reach advertising is the best way to do this. It’s important to target specific people, not just ‘everyone’.

And finally, conversation. We have invested time, money and energy in building this campaign. We want to now measure our ROI and spend money that directly links our efforts to bookings. The best way to do this is with the advertising objective of conversion. Start driving traffic to your booking pages (website) and watch as new customers start booking at your restaurant.

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